Brand Assets

Official logos, colors, and guidelines for representing Clams. Download assets for press, partnerships, and community use.

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Lockup

The full logo — mark and wordmark together. Our default for most contexts.

Clams lockup on light background
Clams lockup on dark background

SVG

Dark Light

PNG Dark

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PNG Light

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Logotype

The Clams wordmark. Use at medium and large sizes.

Clams logotype on light background
Clams logotype on dark background

SVG

Dark Light

PNG Dark

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PNG Light

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Logomark

The mark alone, for compact spaces like favicons, app icons, and social avatars.

Clams logomark on light background
Clams logomark on dark background

SVG

Dark Light

PNG Dark

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PNG Light

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Color Palette

Off-white #f1eee7
Off-black #212420
Red #8f0709
Green #235811

Usage Guidelines

Color

Our logo should only ever be a single color: Off-black (#212420) or Off-white (#f1eee7). Use the background color of a layout to guide your color selection, with an aim to maintain the highest possible contrast.

Minimum size

All marks -- logomark, logotype, and lockup -- should not be rendered smaller than 31px in height.

Clear space

Maintain clear space around the logo equal to at least the height of the logomark on all sides. This ensures the mark remains legible and visually distinct.

Don'ts

Do not rotate, skew, add effects, change the aspect ratio, or use brand colors other than Off-black and Off-white for the logo.